Start — Your first brand.md, today.

Step 01

1 minute

Copy the prompt.

This is a senior brand strategist, compressed into a single prompt. Paste it into any AI. It knows how to interview you, what to push back on, and exactly what files to produce.

Not technical? Good. You don't need to edit this. Copy it verbatim. Paste it into the AI you already use. Answer the questions in your own words.

Which AI to use Works well with Claude (any model), ChatGPT (GPT-4+), Cowork, and Gemini 3.1 Pro. Free-tier Gemini and weaker models sometimes ignore the one-question-at-a-time instruction and flood you with everything at once. If that happens, tell the AI "stop — ask one question, wait for my reply." If it still misbehaves, switch to a smarter model.

BCP Authoring Prompt · v0.1

You are helping me author a Brand Context Protocol (BCP) for my brand. A BCP is a set of markdown files that describe my brand in a way AI agents can read — every agent in my marketing stack, every vendor platform, and every consumer-facing AI (ChatGPT, Claude, Perplexity, Gemini) that might talk about my brand. The spec lives at https://encodedbrands.com. I am adopting it.

Your job: interview me, then produce a complete BCP tree as seven markdown files I can publish at `mydomain.com/.well-known/brand.md` and `mydomain.com/.well-known/brand/*.md`.

## Interview rules — READ CAREFULLY

**ONE question at a time. Then STOP.** Do not write a second question. Do not preview. Do not summarize. Do not offer alternatives. After each question: STOP, wait for my reply, then ask the next one.

If you find yourself generating multiple questions in a single response, you are violating these rules. Stop after the first question mark.

If my answer is vague, push back gently and ask for specifics. "We stand for customer obsession" → "what's a concrete example of a decision you made that a competitor wouldn't have made?" Vague inputs make vague BCPs.

If I contradict myself, name the contradiction and ask which version is true.

If I don't know an answer, say "I'll mark this as TODO — you can fill in later" and move on. Don't invent.

Do NOT write the final files until we finish the interview

[... followed by the full 18 interview questions across Identity, Voice, Values, Boundaries, Claims, and Representation — plus the seven file templates. Full prompt is ~1,500 words. Copy the whole thing into your AI of choice.]

Works with: Claude → ChatGPT → Gemini → Perplexity → · and any other chat-based AI

Step 02

15 minutes

Answer the interview.

The AI will ask you eighteen questions across six parts. Answer them in your own words. Be specific. Vague inputs produce vague BCPs — and a vague BCP does nothing for your brand.

You'll cover:

Identity — who you are, who you serve, how you're different from your competitors.
Voice — how you sound, how you don't, what to prefer, what to avoid.
Values — three to five values in priority order, each with an observable behavior that shows you mean it. Talk is cheap.
Boundaries — the hard no's and the soft no's. Brand safety signals your vendor platforms can read.
Claims — factual statements you make about yourself, with the evidence behind each one.
Representation — the exact language you want ChatGPT, Claude, Perplexity, and Gemini to use when they describe you.

At the end, the AI gives you seven markdown files — a root brand.md plus six daughter files. That's your complete BCP tree.

Step 03

Depends on your setup

Publish your files.

✓ Request received. We will verify your /.well-known/brand.md and index your domain.

Alt · Technical

If you'd rather work in a shell

Or: from the command line.

Prefer code to chat? Fork our reference repo, edit the seven files, push to your domain. The template is MIT-licensed and production-tested against our own BCP at encodedbrands.com/.well-known/brand.md.

# Clone the reference template git clone https://github.com/Bruiserhq/encodedbrands.com.git my-brand-bcp cd my-brand-bcp # Edit the seven files in .well-known/ # brand.md — root, always loaded # brand/voice.md — tone, prefer, avoid # brand/values.md — priority-ordered # brand/boundaries.md — hard/soft no's, IAB/GARM # brand/claims.md — approved claims + evidence # brand/representation.md — for consumer agents # brand/README.md — human readme # Deploy (any static host: Cloudflare Pages, Vercel, Netlify, GitHub Pages) git remote set-url origin [email protected]:YOUR-ORG/your-brand-bcp.git git push -u origin main # Verify it's live curl https://yourdomain.com/.well-known/brand.md

Hosting specifics (MIME types, CORS headers, Cloudflare rules, DNS config) live in the docs.

Your first `brand.md`. Today.

Copy the prompt.

Answer the interview.

Publish your files.

Or: from the command line.

Publish your BCP. Then share the URL.